INNOluxe

INNOluxe is the next evolutionary step in hair colouring & repair.

HEALTHY HAIR, FEARLESS STYLE

MAKE THEM TALK. LET THEM STARE.

Meet the secret to unlocking the hair you’ve always wanted. INNOluxe means you can be as bold as you want with your style, confident that it’s outrageously healthy.

Our innovative protein technology doesn’t just protect your hair during the colouring process, it repairs it and restores its strength. We build integrity within the hair’s structure, leaving it feeling thick, lustrous and healthy.

You’ll be selfie-ready before you know it.

INNOluxe’s new collaborative (and standalone) treatment rebuilds the inner structure of the hair, reinforcing, rebuilding and strengthening the hair inside and out.

INNOluxe creates amazing freedom, providing stylists and colourists with an additional creative solution to achieve even more striking results for their client with the reassurance that the hair will be stronger after the process.

Furthermore, INNOluxe is endorsed by Sophia Hilton, owner of Not Another Salon, London.